The Russians are raising the spectre of a split in the country, the gas supply from across the border has been shut off and corruption remains a problem.
But it is Andrii Kuzmenko's job to persuade British investors that now is the best time to invest inUkraine.
"We should think about the future," said Kuzmenko, the charge d'affaires at Ukraine's embassy in London.
"History shows that after turbulence, even after military conflict, the boost to the economy always happens," he said, speaking at a Ukrainian investment conference attended by around 50 people.
Kuzmenko and other officials hope investors will take comfort from the signing in June of an agreement between Ukraine and the European Union that will bind the country more closely to the bloc as it turns away from Russia.